Email Blasts · Auction Marketing · Products We Build
Signal 47 sends industrial email campaigns, produces auction catalogue marketing, and builds and runs its own apps and publications. Most of what's on this site is work already out in the world rather than a list of services.
The short version
Industrial email campaigns to a list built for the offer — by geography, SIC and NAICS code, and job title. Design, build, send, and a report that says what actually happened.
Catalogue brochures and flyers for online industrial auctions, generated from a written spec rather than rebuilt by hand for every sale.
Two map apps, an industrial news site and a used-equipment store — all live, all ours, all built and maintained in-house.
Live and running
These aren't case studies written after the fact. They're sites, apps and a storefront that have to keep working every day.
trekmark.app
A trip planner built on the map: categorised pins, ratings, photos and notes, with accounts, cross-device sync, and share links anyone can open without signing up.
keithsmap.com
Live beach transit for the Clearwater Beach to St Pete Beach corridor. Two operators, near-identical vehicles, one map that tells riders which is which and what's coming.
fanucexpress.com
A Shopify storefront selling used FANUC equipment, started in 2020 — merchandising, listings and fulfilment, running as a real business rather than a demo.
theindustrialdigest.com
An industrial news site for engineers, plant managers and procurement staff, with standing coverage of manufacturing, automation, machinery sales and industrial auctions.
How the work runs
Auction work set the pattern and everything else inherited it.
Step 1
Dates, lists, copy and brand rules get written down once, in a document we both work from.
Step 2
The piece is generated to that spec — layout, grid, type sizing and crops handled programmatically.
Step 3
You mark up the actual rendered proof. Corrections go back into the spec so they stay fixed.
Step 4
Approved proof, then it goes out — followed by a report on what it did.
The experience behind it
Refinery and plant reliability engineering first, then industrial electronics, servo repair, surplus and MRO — engineering, then operations, then e-commerce and marketing. Signal 47 comes out of that, not out of advertising.
That history includes founding RepairZone.com, still trading twenty years later, and launching CNCsalvage.com, MROauction.com and MROrecovery.com. The places this equipment gets sold are ones we've built before. The products aren't abstract here.